Mongolia's first capsule coffee shop franchise – Cafe Capsule

To provide high-quality coffees and the most delicious frozen desserts to everyone in Mongolia and furthermore to Southeast Asia, we will completely replace the traditional barista-based coffee shop model with a sophisticated technology-based capsule system that can be opened and operated by anyone, anywhere.

Vision
Mission

To create a franchise system that focused on high-quality coffees and delicious desserts, we provide each franchisee with a “plug-and-play” capsule technology solution, comprehensive training, and an expandable flexible menu. This allows us to deliver consistent speed and a standard taste without the need for a barista, gain customer trust, increase profits, and grow together.

Our story

Originally founded on May 20, 2025, and has been testing this business idea since 2024. We established the first Capsule Coffee Shop in Mongolia, and also officially imported the first capsule coffee franchise in Mongolia, which is a complete system imported from the Republic of Korea. We introduced our franchise after realizing that the biggest weakness for people who want to run a coffee shop is the need for a professional barista, and our capsule coffee machine allows franchisees to create a world-renowned standard taste with just one button. This not only pleases customers by being suitable for anyone to operate, but also provides franchise owners with many advantages such as speed, efficiency, and low cost.

Our franchise model uses specially designed machines that is exclusively for capsule coffee shops, and serves customers with fast, consistent taste of coffees and desserts based on a unified standard operation. This offers franchisees a ready-made business model with an easy-to-implement package and plug-and-play solution.

As of today, 7 branches have already been opened in Ulaanbaatar and the the other state (aimag) areasarea, and 6 branches are under construction after successfully signing contracts.

We deliver world-leading capsule coffee brands such as NESCAFÉ Dolce Gusto capsules, Starbucks capsules, and Blue House capsules to our customers quickly, consistently, and in a comfortable environment without the need for a barista.

Frequently Asked Questions

Do you sell capsule coffee in your coffee shop?

Yes, we are not just a coffee shop operators, we also sell capsule coffee machines, Dolce Gusto and Starbucks capsule coffees with market prices, including VAT.

Where do you import your capsule coffee?

We officially imports the capsule coffees from the Republic of Korea.

Is there an online platform for capsule coffee and coffee machines?

Yes, we do. Go to shop.psgroup.mn and place your order and have it delivered.

Where can people interested in franchise get information?

People who are interested in our franchise can schedule a meeting by sending a request through the franchise interest section of our website or by email sales@psgroup.mn